CEO Mark Zuckerberg has previously said that while he finds Holocaust denial “deeply offensive,” he had maintained that Facebook should not police content.
“I’ve struggled with the tension between standing for free expression and the harm caused by minimizing or denying the horror of the Holocaust,” he wrote, “…but with the current state of the world, I believe this is the right balance.”
That same month, the ADL launched an advertiser boycott to protest Facebook’s inaction in removing anti-Semitic and racist hate speech. More than 1,000 companies participated, including Starbucks and Ben & Jerry’s.
“Facebook now needs to reassure the global community that it is taking meaningful and comprehensive steps to ensure that Holocaust deniers are no longer able to take advantage of Facebook’s various platforms to spread antisemitism and hate,” he continued.