The company announced four new iPhones in a virtual event on Tuesday — the iPhone 12, the iPhone 12 Pro, the iPhone 12 Pro Max and a new, smaller, iPhone 12 mini. All the phones are 5G-equipped, meaning they can connect to the next-generation high-speed wireless networks.
“This is a huge moment for all of us and we’re really excited,” Apple CEO Tim Cook said.
The iPhone 12 and 12 Pro are will be available for pre-order on Oct. 16 and in store on Oct. 23. The iPhone 12 mini and 12 Pro Max are will be available for pre-order on Nov. 6 and in store. Nov. 13.
The iPhone 12 comes in five colors — black, white, red, green and blue — and is thinner, smaller and lighter than its predecessor, the iPhone 11, the company said. It also features an upgraded XDR display and a new, tougher glass atop the display that Apple is calling Ceramic Shield.
The iPhone 12 and iPhone 12 mini will have two cameras on the back, a wide and an ultrawide, and several software features that will enable features such as night mode timelapses. The iPhone 12 Pro and Pro Max, meanwhile, add a third telephoto lens.
The Pro cameras also feature several additional software features that allow for better, sharper images and more control over lighting and video recording.
Apple is preparing for a potential hit to battery life from faster cellular speeds. The iPhone 12 will automatically detect when your phone doesn’t need 5G and switch to the slower LTE network to save battery life, the company said.
The latest iPhones are powered by new A14 Bionic chip, which the company boasts is the “fastest… in any smartphone.”
In a nod to its past, Apple’s reintroducing MagSafe, the name it gave to the magnetic connectors on the power adapters that used to ship with MacBooks before the introudction of USB-C charging. Now, it’s using the name to talk about a magnet in the back of the iPhone 12 that helps it snap into place with wireless chargers, for more efficient charging. This also enables certain accessories, both from Apple and third parties, to snap on to the back of it, like a slim wallet the company showed off. Wireless charging will also work through some accessories.
What’s not in the box
Apple will ship the iPhone 12 without headphones or a charging brink, a move aimed at cutting down on waste.
More than 2 billion Apple power adapters are out in the world, and many customers already have wired headphones or AirPods, vice president of environment, policy and social initiatives Lisa Jackson said.
“Removing these items also means a smaller, lighter iPhone box,” Jackson said. “We can fit up to 70% more items on a shipping pallet,” reducing shipping emissions.
The new iPhone also uses 100% recycled rare earth elements for all magnets, including in the camera and haptics.
Will people buy it?
The last time Apple released a phone into so much economic uncertainty was the iPhone 3G in July 2008, when the United States was already in a recession and just before the financial crisis escalated with the bankruptcy of Lehman Brothers. Now, Covid has cast a shadow over all aspects of life in 2020, including smartphone upgrade cycles, and not even Apple is immune. The company typically announces new iPhones in September, but this year the pandemic disrupted supply chains, leading it to announce that the smartphones would ship out later than usual.
For now, the list of consumer services and capabilities enabled by 5G remains relatively short. Uploads and downloads will be faster over the new network, which will be especially noticeable with big files like videos or movies. Over high-band 5G networks, it may be possible to download a two hour movie in fewer than 10 seconds, versus around 7 minutes with 4G.
It will take some time for more services taking advantage of 5G’s speeds and bandwidth to be built, meaning consumers may want to wait to shell out for a 5G device.
But wait, there’s more
Apple also rolled out a new iteration of its smart speaker called the HomePod Mini.
The speaker has new acoustic technology that give it better 360-degree sound quality, the company said, and multiple HomePod Minis can connect to each other to create a home entertainment system. The speaker also connects to Apple’s Home app to control lights, thermostats and other smart home gadgets.
The HomePod Mini goes on sale November 6 and will cost $99.
— CNN Business’ Kaya Yurieff, Rachel Metz and Clare Duffy contributed to this report.